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Notion

#25 on Setter30 Most recent: Q4 2025
San Francisco, CA Productivity Software Private

Notion Labs, Inc. is a San Francisco-based productivity software company that builds an all-in-one connected workspace combining notes, docs, wikis, databases, projects, and AI. Founded in 2013 by Ivan Zhao and Simon Last, the platform serves individuals, teams, and enterprises with a block-based editor and a customizable database model. Notion AI, launched broadly in 2023 and expanded substantially through 2024-2026, layers generative AI features (Q&A across a workspace, AI Writer, AI Connectors, Notion Mail, and AI Meeting Notes) directly into the product. Notion crossed 100 million users by 2026 and reported approximately $600M in ARR, with executives stating AI features now account for roughly half of revenue.

Overview

Company data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Founded

2013

Employees

1,000–5,000

Total Funding

$1.08B

7 rounds

Latest Valuation

$11B

January 2026

Setter30 Ranking

Funding

Total raised $1.08B across 7 rounds

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Last updated 06-25-2026

Latest Round

Type

Tender offer

Date

January 2026

Amount

$270M

Valuation

$11B

Lead Investors

GIC
DateRoundAmount RaisedValuationLead Investors
January 2026 Tender offer $270M $11B GIC
December 2025 Tender offer $200M $12B Not disclosed
July 2022 Tender offer Not disclosed $10B Not disclosed

Funding by Round

Funding data and valuation marks are estimates and may be incomplete, stale, erroneous, or revised.

Valuation Trajectory

Valuation indexed to 1.0× at the selected entry round. Valuation marks are estimates and may contain errors. Hover each dot to compare.

If you invested at:
1x 2x 5x 10x 20x 2020 2022 2024 2026 Notion

Entry · Series A

$0.8B

Apr 2019

Notion today

$11B

Jan 2026 · latest mark

Notion multiple

13.8x

valuation uplift since first round

Y-axis is logarithmic. Hollow dots = estimated valuations. Does not represent realized investor returns.

Leadership

  • Ivan Zhao

    Co-Founder & CEO

  • Akshay Kothari

    Co-Founder & Chief Operating Officer

  • Simon Last

    Co-Founder

  • Rama Katkar

    Chief Financial Officer

  • Erica Anderson

    Chief Revenue Officer

  • Lena Waters

    Chief Marketing Officer

Competitors

Competitor list is illustrative and may be incomplete, stale, or erroneous.

  • Coda

    All-in-one doc + database platform with relational tables, automations, and Packs for integrations; closest direct competitor in connected docs.

  • Airtable

    Spreadsheet-database hybrid focused on relational data and lightweight app building; competes on database-style workflows.

  • ClickUp

    Project/work-management suite marketed as 'one app to replace them all,' competing with Notion in tasks, docs, and team collaboration.

  • Monday.com

    Public work-OS platform (NASDAQ: MNDY) for project management and workflow automation; enterprise alternative for teams considering Notion.

  • Atlassian (Confluence)

    Confluence wiki + Jira ecosystem from Atlassian (NASDAQ: TEAM) competes with Notion for team docs/wiki use cases, especially in engineering orgs.

  • Microsoft Loop

    Microsoft 365's collaborative components and pages product; the dominant Microsoft-stack alternative to Notion for enterprise docs.

Notion Investment FAQ

Public status and buying access

No. Notion is a private company and does not have a public stock ticker or trade on a public stock exchange. Its shares are generally held by founders, employees, investors, and other private shareholders. Buyers and sellers may be able to transact in Notion shares through private secondary transactions, but any transaction depends on share availability, buyer and seller agreement, transfer restrictions, company approval rights, and any applicable right of first refusal. There is no guarantee that Notion will complete an IPO or other liquidity event.

Yes, it is sometimes possible to buy Notion shares pre-IPO through private secondary transactions. This depends on finding a willing seller, company approval, and satisfying any transfer restrictions or rights of first refusal.

Buyers interested in buying Notion shares on the secondary market typically do so through SetterVC and other secondary-market platforms, subject to eligibility requirements, share availability, transfer restrictions, and issuer approval. Buyers may need to satisfy sophistication, accreditation, institutional, platform, regulatory, or other eligibility requirements before participating. Once eligible, buyers may be able to view listings, make bids, and work with a licensed broker through the transaction process. Buyers should ensure they have appropriate legal and financial advisors guiding them before completing any transaction.

The company's latest round valuation was approximately $11B as of January 2026. The latest round valuation is often used as one reference point in secondary-market pricing, but secondary prices may be above or below that valuation at any given time. Secondary pricing can shift significantly based on post-round conditions, such as changes in company performance, supply-demand dynamics, share class, transaction size, transfer restrictions, or broader market shifts. Any implied valuation from a past round should be confirmed with a broker or through live market listings before relying on it.

Valuation and funding

Notion was most recently valued at approximately $11B as of January 2026. This is a private valuation and may differ from secondary pricing. Secondary shares may trade above or below this mark based on various factors. SetterVC and Setter Capital does not verify the accuracy of these valuations. Buyers and sellers should always confirm current valuations before completing any transaction.

Notion's valuation has changed over time based on funding rounds, tender offers, secondary-market indications, and other reported or collected valuation marks. Notion's valuation moved from approximately $800M as of April 2019 to approximately $11B as of January 2026. This comparison reflects company-level valuation marks and does not represent realized investor returns. Secondary-market prices may differ from these valuations based on share class, transaction size, transfer restrictions, supply and demand, company performance, and broader market conditions. SetterVC and Setter Capital does not verify the accuracy or completeness of valuation data, and buyers and sellers should confirm current information before relying on it.

Notion's latest disclosed funding round was a Tender offer round in January 2026. The round raised approximately $270M at an approximately $11B valuation, with GIC listed as disclosed lead or major investors. Primary funding rounds are different from secondary transactions: in a primary round, capital goes to the company, while in a secondary transaction, investors buy existing shares from current shareholders. Funding-round data reflects publicly reported or collected information and may be incomplete. The latest round valuation should be confirmed before it is used as a pricing reference.

Notion has raised approximately $1.08B in disclosed funding across 6 rounds. These figures reflect primary capital raised by the company and do not include every possible secondary transaction, undisclosed round, debt facility, or private transfer. Reported funding totals can change as new rounds are announced or older round details are corrected. Eligible users can use SetterVC to track Notion's funding history alongside private-market activity where available.

Notion's disclosed investors include GIC, Coatue Management, Sequoia Capital, Index Ventures and First Round Capital. Investor lists are based on public reporting, company announcements, and collected funding-round data, and may be incomplete. Participation in a prior funding round does not mean those investors are currently buying or selling shares. On SetterVC, eligible users can review Notion's funding history, valuation history, and private-market activity alongside other venture-backed companies.

Market context

Notion is a former Setter30 member, most recently ranked #25 in Q4 2025. The Setter30 is SetterVC's quarterly ranking of sought-after venture-backed private companies, based on private-market activity, valuation, growth signals, and other market indicators. Rankings are updated quarterly.

Notion's most-cited competitors include Coda, Airtable, ClickUp, Monday.com, Atlassian (Confluence) and Microsoft Loop. Investors often compare these companies by sector, product focus, valuation, funding raised, growth signals, investor base, and private-market activity.

Secondary-market demand for Notion shares can be affected by company performance, revenue growth, profitability, funding history, valuation, investor interest, sector momentum, public-market conditions, expected timing of a liquidity event, and the availability of shares for sale. Demand can also be affected by transfer restrictions, company approval rights, right of first refusal processes, limited information, and the price expectations of buyers and sellers. Strong demand does not guarantee strong pricing, liquidity, or investment returns. Weak demand does not necessarily reflect the company's long-term prospects. Demand signals should not be treated as a recommendation or prediction of investment performance. Buyers and sellers should treat demand signals as informational and conduct their own diligence before transacting.

Selling and transaction mechanics

Sellers often rely on intermediaries and platforms, such as SetterVC and other secondary-market platforms, to identify potential buyers. The exact process varies by company and transaction, but sellers often begin by confirming their ownership, desired price, transferability, and any company approval or notice requirements. If the seller agrees with a buyer on acceptable price and terms, the company may need to be notified through a share transfer notice or similar process. If a right of first refusal, company approval right, or other transfer restriction applies, the seller may need to wait until that process is completed. The parties may then execute a purchase and sale agreement, complete required transfer documentation, and close if all required conditions are satisfied. Sellers should always seek proper legal and financial advice before completing the transaction.

Yes, current and former Notion employees, early investors, and other existing shareholders may be able to sell vested shares before an IPO through a private secondary sale. This is not automatic; it depends on whether the shareholder has transferable shares, whether there is buyer demand, and whether the company's governing documents permit the transfer. Many companies require prior notice, company approval, or a right of first refusal before shares can be sold. Sellers should also seek proper legal and financial advice before proceeding.

A Notion secondary transaction usually involves an existing shareholder selling shares to a buyer before a public listing. The buyer and seller typically agree on price, number of shares, share class, and closing conditions. The seller may then need to notify Notion through a share transfer notice or similar process. If Notion or existing investors have approval rights, transfer restrictions, or a right of first refusal, those steps may need to be completed before the transfer can close. The parties typically enter into a purchase and sale agreement, complete any required transfer documentation, and close only if the necessary conditions are satisfied. Timing and certainty can vary by company and transaction.

In most private secondary transactions, parties commonly use a purchase and sale agreement that outlines price, terms, and conditions. They may also use share transfer documentation, often a stock transfer notice, share transfer notice, transfer instruction, or similar document, along with any required company approval or right of first refusal materials. Proof of ownership, such as a cap table entry, share certificate, brokerage statement, issuer confirmation, or administrator confirmation, may also be important. Buyers often request recent company financials, but private companies may limit disclosure. Since every deal varies, buyers and sellers should consult legal and financial advisors to understand which documents are needed.

Risk, diligence, and investor caution

Buying Notion shares pre-IPO is risky. Shares are illiquid, no IPO or liquidity event is guaranteed, valuations can change, transfers may require company approval, and private companies may provide limited financial disclosure. Be prepared for total loss. SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, verify information, and seek independent legal and investment advice before proceeding.

Private secondary shares are typically illiquid. Unlike public stocks, there is no active public market, so selling them can be difficult and time-consuming. Sales depend on finding a willing buyer and often require company approval. Investors should be prepared to hold the shares for an extended period, with no guarantee of a future sale. Always assess your need for liquidity before investing.

SetterVC and Setter Capital do not provide due diligence, legal, tax, accounting, valuation, or investment advice. Buyers must conduct their own due diligence, including verifying ownership, transferability, legal structure, company approval, and assessing the company's prospects. SetterVC and Setter Capital do not provide advice on whether an investment is good, what price to pay, or what the best bid or ask is. SetterVC and Setter Capital may share documents in some circumstances, but it does not guarantee their accuracy or completeness. Due diligence is essential. Seek legal and investment advice as needed.

Before buying Notion shares, a buyer should try to review the share class, price per share, implied valuation, transfer restrictions, ROFR process, company approval rights, seller ownership evidence, recent financing or tender-offer information, available financial information, information rights, resale restrictions, tax considerations, and expected liquidity paths. Not all information may be available for a private company. Buyers should confirm available diligence, process details, and information needs with their own legal, tax, and investment advisers.

SPVs carry risks. Examples include the need to confirm the company allows SPV-based transfers, verify that the SPV truly owns the shares or interests it claims to own, and ensure it has not sold more interests than it holds. Due diligence is essential. Seek legal and investment advice as needed.

Forward contracts carry risks. Examples include the seller refusing to transfer the shares at the future date, even if the seller owns them, the seller going bankrupt with creditors claiming the shares, or the seller committing the same shares to multiple parties. Due diligence is essential. Seek legal and investment advice as needed.

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